Wednesday, January 21, 2009

Polaroid Is Saved!

(Image via:

Good news, Polaroid enthusiasts! An Austrian business dude purchased the Polaroid factory in Amsterdam, and, along with Ilford, is creating new analog Polaroid film for old-school instant cameras! The name of the project is "The Impossible Project."

Here's what their site, well-designed, of course, has to say:

We aim to re-start production of analog INTEGRAL FILM for vintage Polaroid cameras in 2010. We have acquired Polaroid's old equipment, factory and seek your support.

Polaroid is transforming itself from an analog Instant Film Production Company to a global Consumer Electronics and Digital Imaging company.

Production of analog Instant Film stopped in June 2008, closing the factories in Mexico (Instant Packfilm production) and the Netherlands (Instant Integral production).

Impossible b.v. has been founded with the concrete aim to re-invent and re-start production of analog INTEGRAL FILM for vintage Polaroid cameras. Therefore Impossible b.v. has acquired the complete film production equipment in Enschede (NL) from Polaroid, has signed a 10-year lease agreement on the factory building; and has engaged the most experienced team of Integral Film experts worldwide.

The Impossible mission is NOT to re-build Polaroid Integral film but (with the help of strategic partners) to develop a new product with new characteristics, consisting of new optimised components, produced with a streamlined modern setup. An innovative and fresh analog material, sold under a new brand name that perfectly will match the global re-positioning of Integral Films.

... And one of my favorite '90s chick-folk "jams," -- Shawn Colvin, "Polaroids."
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