Monday, February 21, 2011

Mascara Minute: Maybelline Volum' Express The Falsies

($7.49, Maybelline, CVS)
Okay, EYE LOVE this mascara. Get it? "Eye" instead of "I"? You get it. Anyway, if you think you can't find a decent mascara at the drugstore, you are sorely mistaken. And the great thing about drugstore mascara is if you buy it and don't love it, you're out like a couple bucks instead of, say, $22. Also, I'm in no way paid to endorse them, but they are my favorite drugstore (especially since there's one about 14 steps from my apartment), but I really love CVS because they'll let you return any and all beauty products if you tried something and you were like "meh." But you will SO not be "meh" about Maybelline Volum' Express The Falsies. It's got a rounded spoon brush that's made of fibers, not rubber (though I definitely LOVE a rubber brush), which separate and truly truly outrageously elongate your lashes, while the keratin formula makes your lashes look way more full. Of course, like any mascara in the entire universe, you need to apply a few coats -- The Falsies dries quickly, so apply fast. I like to do one entire eye -- curl, apply one coat starting from the base to the tips, doing that wiggly technique thing, and then apply a second coat to really bring them out. If The Falsies fails you it's because you have failed The Falsies. Oh yeah, since I don't do waterproof mascaras, I can't tell you how the waterproof version works. Only the "Very Black." There's a reason Maybelline's The Falsies has the letters "T," "F" and "M" in its name: it also stands for Tamar's Favorite Mascara.

(Disclosure: I was sent this product by PR.)

5 comments:

Theresa said...

"If The Falsies fail, it's because you failed The Falsies." Hahaha, hilarious! I've heard about this mascara, but have not yet tried it, although it is on my list of "Things to Try." I've heard nothing but rave reviews, so maybe I should go ahead and test it for myself. Thanks for the review!

Tashina said...

I just bought this stuff today. Now I'm even more excited to try it out!

Hallie said...

Loved the Falsies quote, too! Ha.

I totally used to be a Diorshow-only mascara girl, but I've tried this and love it as well - but second to L'Oreal's Voluminous Million Lashes Mascara in blackest black. Check it out next time you're in the market - er, drug store. :)

// Grumpy Cupcake said...

I just bought this and it's absolutely amazing haha.

P.S. I love the 'eye love' comment. :)

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