GET IT? EYE?
Swatch's collaboration with London photographer and "Dazed and Confused" founder Rankin netted a breathtakingly surreal, almost spooky collection of five Gent Original watches whose faces feature extreme closeups of the human iris in brilliant, bursting shades.
You can purchase Brownscape, Aquascape or Greenscape (I think I love Greenscape the most for its transparent band) for the highly reasonable price of $60. Or, if you're super hardcore, get a very limited edition, individually numbered five-watch black-band set. Eye want them all.