Callalilai By Aoyama Itchome Sale ... Dresses From Mr. Rogers' Land Of Make-Believe!

Good news, all you fans of Callalilai (by Aoyama Itchome). First of all, the shop has finally gone online, so even if you can't hit up the Brooklyn Heights store, you can buy online! Also, they're having a stooooopendioso sale!

A few ejemplos, clase:

($125, Callalilai By Aoyama Itchome)


($71, Callalilai by Aoyama Itchome)


($71, Callalilai By Aoyama Itchome)


($71, Callalilai By Aoyama Itchome)


($159, Callalilai By Aoyama Itchome)

This could actually look really hot with some opaque black tights, black booties, a few long layered chains, and a black blazer.

Callalilai styles definitely aren't for all of you, but they've got a really nice, ethereal feel and their use of bold color and pretty piping kinda remind of the royal garb Queen Sara Saturday and other inhabitants of Mr. Rogers' Land of Make-Believe wore:
Also, not even kidding, you can BUY Land of Make-Believe handpuppets!!!

($12.95, Holgate Toys)

($12.95, Holgate Toys)

Um, this guy had a dream/ fan fic that Barack Obama was Mr. Rogers... It happens.

Saturday & Sunday Sale-o-Rama!

Three Brooklyn sales (sorry, non-NYers!)

First of all, this sale looks best:


... And:

Super Sale At Home Ec!
50-90% Off
Previous Seasons Merchandise!
Super Sale Starts This Saturday and Sunday
July 12th and 13th from 12-7pm
@
Home Ec
303 3rd Avenue
between Carroll and 1st
Brooklyn, NY 11215

**Note: Sale is at our studio HomeEc
NOT at our 5th Avenue shop!**

Shoes and Boots $10-$40
Jeans $20-$40
Laurie B. Sweaters $20-$40

Dresses by Karina, NaturevsFuture, Tshirts by Albert and Piccolo, Applecart handbags, lots of fun one of a kinds and samples, too!

The sale will be this Saturday and Sunday the 12th and 13th 12pm-7pm.
Sale will continue through July Thursdays thru
Sundays so stop by!

**Remember this sale is a clearance sale and does not apply to merchandise at our 5th Avenue location! This sale is being held at our studio HomeEc which is located at:
303 3rd Avenue between Carroll and 1st
Brooklyn, NY 11215

Next...
Aoyama Itchome, which I've blogged about before, is now called "Callalilai." Easier to pronounce, I guess, for us gringas. Anyway, they changed names AND they're having a big-ass sale this weekend. I IMPLORE you to go:

CALLALILAI
296 Atlantic Avenue
Brooklyn NY 11201
718.875.1790

Mon-Thur 11am to 7pm
Frid.-Sat. 11am to 9pm
Sun. 11am to 7pm

SALE:
20% off on your first summer dress
40% off the second one !!!
and 50% off on selected items.

And, I'm really bad at even taking photos, let alone uploading them and putting them on this blog, but here's a pic of me + boyfriend (not wearing chef hat) in my Callalilai silk dress on our way to a wedding in Cleveland this past May. My arm is out because I'm holding down the dress to prevent a Marilyn Monroe moment -- it's windier than you'd think in Cleveland. Sunnier too!

My New Aoyama Itchome Dress!

It's Wedding S/S '08 season -- I have at least four between next weekend and October. I say "at least" because you never know who's gonna pull the trigger at the last minute, be it a shotgun wedding (helllloooooo Ashlee Simpson!) or one of those "fuck-it-let's-do-it-now" joints. So, of course, I needed a new dress to wear on this season's circuit.

Target: Atlantic Avenue and points south.

Budget: Under $200. Preferably well under that, but sometimes it ends up being worth it to spend more money and less time/ sanity. Although, ONE dress for $200 around Atlantic Ave. is no easy feat...

BUT...

I'd stopped into Aoyama Itchome a few weeks after it opened on Atlantic Avenue. Aoyama Itchome, by the way, is named for named for Japanese designer Hogo Natsuwa, who resides in Paris, and started Aoyama Itchome in 2001.

Honestly, I liked a lot of the dresses, but I wasn't into all of the pretty-peasant-style flowy dresses, painted silks and and other frocks in a variety of worry-doll wovens.

But I stopped by again today, and I walked out with this pretty, forgiving, flattering, and 'fordable frock:

($155, Aoyama Itchome)

Purdy, right? And in case you're interested, you can't shop the store online, but you can stop by: at 296 Atlantic Ave.

Now... shoes: I might get some pretty purple heels, or these, which I blogged about before:

($104, Pura Lopez, Amazon)

Si? Are the studs too much? I kinda think they'ze just right.

+ More Aoyama Itchome pretties:

(Aoyama Itchome, Noisette)

Sold out! BOOOO!

($60, Aoyama Itchome, Noisette)
Best! Wintery!

($108, Aoyama Itchome, CandyStoreCollective.com)

Such pretty fall colors.

($108, Aoyama Itchome, Aqui-Nobhill.com)

Purdy. Would be even cuter with some tights and flats, and not Mom Jeans.

($79, Aoyama Itchome, eBay)

Love the bib front. Git it, girl!